Email marketing can be an economical and highly effective way to get your business on the map. Here is why email marketing can be a successful addition to your marketing needs.
1. IT’S SIMPLE
This method allows you to use the mailing list which gives you the ability to distribute information to a wide range of specific, potential clients at a low cost to you.
2. LOW COST
It allows you to eliminate the cost for design, testing, executing, and sending printed newsletters.
3. IT’S EASY TO TRACK
A user can track user via analytics, bounce messages, un-subscribers, click-throughs, etc. These can be used to measure open rates, positive or negative responses, and correlates sales with marketing.
4.OPT IN OR UNSUBSCRIBE OPTIONS
Email contains opt in or opt out options this helps you short list your prospects. People that want to hear your message will happily give you their email address. When they are tired of your message, they can unsubscribe at their discretion.
5. FAST RESPONSE
Email Marketing has a response in anywhere between 1 and 3 days, or instantaneous when you’re looking at online sales.
6. IT HAS A GLOBAL REACH
No matter where you are or when you need to reach people, targeted emails can reach their targets. There are no boundaries with email marketing.
7. HIGHLY PERSONAL
Email allows you to personalize, greet, and target every person personally. By using email marketing segmentation, you can send messages to smaller groups within your larger list to improve results.
8. MEASURABLE RESULTS
Special tools are available that accurately measure click through rate, conversation rate, how someone arrived at your site, and more.
9. TARGETED MARKETING
You can target a specific audience based on geography, age, income, or whatever suits your needs. You can’t do that with print marketing.
Finally email marketing is interactive. You can initiate campaigns using videos, graphics, music, quizzes, a game, or anything that will get your targeted client drawn in. Email marketing lets you push a message to your clients, as opposed to a website that waits for customers to come in.